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Web Development Article

Great Expectations: Using Story Principles To Anticipate What Your User Expects

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Whether it's in a novel, the latest box office smash, or when Uncle Elmer mistook a potted cactus for a stress ball, we all love stories. There are stories we love, stories we hate, and stories we wish we'd never experienced. Most of the good stories share structure and principles that can help us create consistent website experiences. Experiences that speak to user expectations and guide them to engage with our sites in a way that benefits both of us.

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